Entrepreneurs undertake to ring changes in traditional funeral industry

The Times 4 September 2017

Carrie Weekes owns a top hat but, in the three years she has been an undertaker, hasn’t been asked to wear it. She has, however, arranged one ceremony for a young man on a football pitch.

“That was right because they were 19-year-old kids,” the co-founder of of A Natural Undertaking says. “Standing up and reading a poem wouldn’t have connected.”

Instead, his friends decorated the coffin, which was taken on to the pitch, and they had a game in his honour. After the ceremony, everyone waved him off and there was a private cremation.

“That was just unpicking what was possible. You don’t have to have the service at the crematorium. You don’t have…

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