Making a profit from reading the market

The Times 2 September 2015

Minecraft, loom bands and YouTube stars were the three big topics in British children’s publishing last year — enough, you might think, to make Beatrix Potter turn in her grave.

Philip Jones, editor of The Bookseller, disagrees. It demonstrates, he says, the agility of the industry.

“Children’s publishing [in Britain] is easily the best in the world,” he says. “That’s shown not just in the creativity that underpins much of children’s publishing but in the speed. That is built on this bedrock of strong creativity …

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